BIG EAST LAUNCHES OFFICIAL MOBILE APP OFFERING ENHANCED COVERAGE OF MEN’S BASKETBALL TOURNAMENT

Mobile App Provides Enriched Coverage of Tournament Action for the 

Nation’s Premier College Basketball Conference 

New York – March 6, 2015 – The BIG EAST has launched an official mobile app that will showcase the 2015 Men’s Basketball Tournament by creating a completely unique second-screen experience for both the fan inside Madison Square Garden and the fan following all the hard-nosed action on FOX Sports 1.  The app pulls together real-time BIG EAST news, videos, scores, replays and bracket updates to provide fans with a comprehensive digital guide to the entire week of exciting college basketball action.

The app is free to download and available on both iOS and Android devices.

The official 2015 BIG EAST Men’s Basketball Tournament App will include a rapid replays in-venue feature that allows fans at MSG to re-live all the clutch shots, high-flying dunks and big-time blocks immediately after they happen.  The mobile replay system taps into the multiple camera feeds used throughout the arena to provide four angles of review, in fans’ hands, for all of the tournament’s most memorable moments.

A unique trivia-based Fan Challenge will also be featured within the app to test the knowledge of even the most die-hard BIG EAST basketball fans.  During each game of the tournament, a new set of four trivia questions will be unveiled to fans as they try to claim bragging rights as the BIG EAST’s Biggest Fan by the end of championship week.

“The BIG EAST Basketball tournament is one of the most sought after experiences in sports. We are excited to offer our fans a highly customized mobile app that brings fans closer to the action whether they’re watching at Madison Square Garden or at-home through a FOX Sportsbroadcast,” said Chief Marketing Officer Ann Wells Crandall.

The app incorporates a comprehensive list of features set to enrich the overall tournament experience. Fans can follow along throughout with an up-to-the-minute news feed, a YouTube video library complete with highlights, press conferences, interviews and recaps, real-time schedule and bracket features, complete team rosters, a social media suite, tournament photo gallery, a mascot directory and FOX Sports 1 and FOX Sports GO broadcast information.

A live radio feed of the game call from Westwood One, the official national radio partner of the BIG EAST, will also be accessible through the app.  Tournament tickets and official championship merchandise for the BIG EAST Tournament can also be purchased in the mobile app. 

The Conference developed the app in collaboration with YinzCam, Inc., the leader in mobile sports experiences and provider of more than 90 mobile applications for professional sports teams, colleges, and venues worldwide, including Madison Square Garden. 

“YinzCam is proud to deliver a new fan experience for the BIG EAST with the 2015 Men’s Basketball Tournament app. Through a unique combination of real-time information for the fan on-the-go, along with in-venue replays for fans attending the tournament at Madison Square Garden, we are truly excited to bring the best of our mobile sports technologies to BIG EAST basketball fans,” said Priya Narasimhan, YinzCam Chief Executive Officer and founder.  

Fans can download the Tournament app for free from the App Store or Google Play.